The times when link-building consisted of pasting the address of a website anywhere on the Internet, on the principle “the more the better”, are long gone. When Google’s algorithms are changed, only the links leading to our site from another site that they rated well would have a positive impact on the visibility of our site on the web. In today’s post, we will present nine simple link-building strategies that work.
The majority of organic traffic comes from our website. We have to ask ourselves a question – how can we reach the people who would voluntarily link our site? Let’s consider blogging about Internet marketing as an example. By publishing regular, valuable content, over time our website may become a determinant of knowledge that is worth passing on. Following this line of thinking, let’s not limit ourselves to creating content. For many people, infographics, diagrams or guides to the use of tools for website positioning may be more interesting.
Publishing valuable content on other blogs is the simplest possible source of good link-building. Naturally, it requires effort and trust, as it usually involves an exchange: someone writes with you, you write with someone. This strengthens your website in the search engine. Don’t necessarily look for sites that directly inform you that they are willing to publish someone else’s stuff. First, think about your content. Create it as well as possible and then offer it to the owner of the site where you want it to be posted. If the text is good, with a high probability the author of the other site will publish it at their site. He gets the content, you get the link. Win-win.
A tactic that involves finding a broken link on someone else’s website. On your site, you create content that could correspond to what was under the broken link (this can be deduced from the topic of the text in which it was placed. If the link is unclear, you can use Wayback Machine – this tool will allow you to get information even though the links have expired). You write an email to the owner of the site, who will replace the broken link with a working one. Of course, it seems like a lot of work for a single link – but sometimes you may encounter surprises. Some broken links refer not to one domain, but a few, and in many cases to a dozen or so domains.
Some people mention your website without a link. For example, when writing an article, they base it on the content they have learned from you or quote your research. If you find such content, you have an excuse to contact the owner of the site. If he has benefited from your knowledge, you should easily persuade him to convert the reference into a link. How do you find such references? Of course, you don’t have to browse countless sites. Use tools such as Google Alerts or (paid) Content Explorer. These tools will show you the pages where your search term appears. Some of these tools, such as Mention, can group your mentions into graphs that take into account the attributes you’ve indicated (such as age or nationality).
Sites existing for a long time have certainly been mentioned many times. Unfortunately, for some reasons they may not be linked to our web page anymore – for example, they may be just a caption, from where the photo to the article was downloaded. We can find such links and ask the owner of the site to link again. This option does not differ much from the above-mentioned one, so in this case, too we can use the tools described earlier.
That means simply trying to reach potential customers with valuable content. It can be done through Facebook, Pinterest or Google AdWords. Acquiring links from these sites is somehow secondary because we don’t advertise online just for them. Above all, we want our content to reach the widest possible audience. And once again, it is worth emphasizing – if they are good, they will certainly significantly contribute to acquiring not only new recipients of the content but also links to our website.
There are also line-building tactics not based on the reach. Content syndication is about extending the life of the content. If we have written a really good article, shared and mentioned many times, it’s not worth letting it fall into oblivion. How to do that? To increase reader engagement, we can make our content available as a link, a thumbnail or a fragment of an article on social networks. There is another way that opens many doors: by changing the format of the content. Let’s try to convert our text into infographics or video. Thanks to such a procedure, we reach a wider audience and meet the expectations of many recipients in accordance with our work.
Create your database of places to show off. In addition to standard, best-known places such as Facebook, LinkedIn, GoldenLine, search also for others – just a simple keyword search – “social networking site” in Google. Social groups are often created in an orbit of common interests, place of residence, age, etc. Also, try to link to your site on them. This will help you to build your website’s position in the search engine.